*Who we are* Voted one of the Top 100 Fastest GrowingCompanies in the Bay Area for 2020, Freedom's mission is to empowereveryday Americans to move forward towards a better financialfuture. The company was founded in 2002 by Brad Stroh and AndrewHousser on the belief that by staying committed to helping people,you can ensure better financial outcomes for both the customer andthe business. This philosophy still guides the vision of ourgrowing company, which has helped millions of people find solutionsfor their financial needs. What began with two people in a sparebedroom has expanded to a vibrant business that employs over 2000employees (known internally as "The Freedom Family") in twolocations: San Mateo, CA and Tempe, AZ. When you visit either ofour offices, you'll understand why our employees have voted us theBest Place to Work for the last several years. We believe thatsuccess is only achieved by doing what's right for our customers,our employees, and our communities. Freedom Financial Network holdsitself to four core values: to care for everyone around us, actwith integrity every time, collaborate with everybody we work with,and get better at what we do every day. * The opportunity* FreedomFinancial Network is looking for a data-driven Director ofPerformance Marketing, Paid Social. They will plan and execute paidsocial campaigns across a range of channels and identify newopportunities to scale performance, attribution, and businesssuccess. The ideal candidate is a strategic paid social expert,data-driven manager with a creative lens and a proven track recordof delivering results and earning trust with cross-functional teamsand leadership. They will have experience setting direction for aPaid Social portfolio at largest possible scale and can actualizestrategies that drive ROI through their own work and by leadingothers. The right candidate is a self-starter who thrives in ahighly entrepreneurial, dynamic and collaborative environment andhas a passion for performance marketing. * Your responsibilitiesand focus area:* * Be responsible for the vision, strategy andexecution of acquisition campaigns across all the major socialplatforms - Facebook, twitter, Pinterest, etc. * Optimize andaggressively grow a 7 figure monthly spend, while maintaining ROAS* Execute full funnel digital marketing campaigns includingstrategy, ad creation, bidding, budgeting, optimization, andreporting * Work with data and analytics teams to implement bestmeasurement frameworks, mine deeper insights and run A/B andmultivariate tests to iterate into new ideas * Partner with thecreative to drive ROI through rigorous and systematic creative andnarrative testing, focused on optimization and testing newapproaches * Partner with the digital product team to driveprojects to engage and convert traffic as efficiently as possible(e.g., landing page testing, CRO, etc.) * Lead the development ofbest-in-class paid social campaigns, building strategic andinnovative plans to deliver performance-based results and drivesignificant business revenue To be successful in this role, youneed to be a natural problem solver, who can think strategicallyand execute swiftly while collaborating with cross-functionalteams. You love putting structure to chaos and embody a stronggrowth mindset to push yourself, the team and the organizationforward in creative ways. * About you:* * You are strategic, have abias towards action and are a self-starter. * Team oriented, youcan collaborate effectively across functions and inspire action bydriving strong alignment and coordination * You are data driven,adept at mining data for hidden insights and drive curiosity aroundthe "why" behind the "what". * You are hungry, want to take risksand learn by doing * Qualifications:* * 10+ years' experience inmanaging user acquisition/growth campaigns, with at least 3 yearsleading a high-performance digital marketing team. * Proven abilityto manage and grow acquisition focused social programs at scale($3mn+/month). You know how to drive ROI at scale. Must have. * Youhave deep expertise and passion for paid advertising in Facebook,twitter and other social platforms. You love to geek out around howthese platforms/algorithms work. * You are data driven and arehands on with analysis on channel performance, identifyoptimization opportunities and use data to inform businessdecisions. * You understand the power of creative and downstreamCRO and have instrumented collaborative processes with thecreative, content and product team. * Technical knowledge of webmarketing tools, such as pixels, tags and landing pages *Experience in financial services industry is a plus * WHY JOIN THEFREEDOM FAMILY?* * We push the envelope every day. Be an activepart of a dynamic team that is at the cutting edge of modern-dayperformance marketing. * Work alongside high-energy (and fun!),results-driven teammates with strong work ethic * Have the best ofboth worlds be part of a high-growth entrepreneurial culture thathas sufficient resources to invest in doing the right things. *Have a direct impact on the community. The work you do will enablethousands of Americans to have a path to sustainable financialfreedom. * Voted a Best Place to Work multiple times by ouremployees, most recently #1 in Phoenix for the 2nd year in arow!
Director of Performance Marketing – Paid SocialSan Mateo, California
Company: Freedom Financial
Published on Monday 1st of March 2021