THE COMPANYIMC Digital Innovations (IMC_di) is a division of International Market Centers (IMC), the world's largest operator of premier showroom space for furniture, gift, home dcor, rug, and apparel industries. Launched in January, 2020, IMC_di will build and market the de-facto e-commerce digital platform for the Gift, Home Dcor, Apparel and Furniture industries. Our industry changing platform will include a global marketplace, a full suite of integrated marketing and sales automation software and smart showroom tools to enable in-showroom scanning, data capture and sales tools. With bold people and bold ambitions, and by investing as much as $100 million, we will change and grow the industries we serve.International Market Centers owns and operates nearly 20 million square feet of world-class exhibition space in High Point, N.C., Las Vegas and Atlanta. IMC's mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furniture, gift, home dcor, rug, and apparel industries. For more information on IMC, visit www.imcenters.com. IMC is a Blackstone and Fireside Investments portfolio company.POSITION RESPONSIBILITIES* Develop omni-channel marketing strategies aligned with corporate goals and objectives supporting the launch of a new global B2B Marketplace* Drive buyer engagement and resource aggregation on B2B Marketplace to continually enrich the marketplace offering and consistently drive buyer adoption* Identify KPIs and establish benchmarks to measure impact of activities. Develop reporting cycles and input and output loops to learn and react with agility* Develop segmentation strategy to create targeted communications plans against key cohorts* Work collaboratively with IMC's physical market brand strategy teams to ensure alignment, optimization of outreach efforts and messaging related to the broader omni-channel value proposition IMC offers. Establish shared goals to drive engagement across physical and digital product offerings.* Create customer feedback mechanisms to help drive product development, sales and marketing efforts* Manage execution of all email, direct mail, social, and advertising deployments to drive digital marketplace engagement* Working with digital marketing team, optimize copy/content creation for email campaigns applying delivery and engagement best-practices and expertise on direction and messaging.* Work with the digital marketing team to define automated campaign journey pathing and timing based on analytics.* Prior experience working with an enterprise-level eCRM or Marketing Automation platform such as HubSpot, Click Dimensions, Sitecore or similar.* Strong working knowledge of HTML & CSS.* Experience managing SEO/SEM, PPC, social media, display and mobile advertising campaigns that are proven to raise awareness and drive lead generation* Leverage in-house call center and buyer engagement teams to support goals.* Define and provide content planning/creation framework for email campaign sends, social media posts and PPC advertising, and assist in coordinating creation of related landing pages and other CTA-driven digital content.* Identify, define and lead ongoing test-and-learn, A/B testing plans for optimization of email campaigns.* Analyze weekly data and reporting metrics on email campaigns, advertising and social media posts providing insight and visualization into email performance relative to KPIs, projections, and comparative historical performance as well as recommendations for send success and engagement optimization.* Working with VP of Marketing, manage marketing budget for Juniper MarketplaceQUALIFICATIONS* BA required with proven success, graduate degree a plus* 7+ years' experience in driving business growth through business-to-business marketing strategy and management* Evidence of successes in identifying specific opportunities to differentiate a business, position it with targets, and execute* Strong business acumen, with a keen eye for driving enterprise value* Experience in segmenting targets to develop tailored messaging/content to meet disparate groups with varying needs* Highly analytical and "hands on"* Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges* Is action and results-oriented; able to act in a decisive and urgent manner to enact change* Strong leadership and organizational skills; capable of motivating and managing projects and team members to deliver desired results* A proven team player and collaborative manager* Excellent written and verbal communication skills* Experience in B2B eCommerce or B2B marketplace highly preferred* Home furnishings, giftware or apparel industry experience a plus* Ability to travel.* While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit, stand, walk, use hands to handle or feel and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.PERSONAL CHARACTERISTICS* Energy, drive, vision, and credibility to partner with the team whose operational excellence is critical to the success of the company* Actively participates in creating and maintaining a work environment and culture that fosters team spirit with a focus on the achievement of collective goals* Demonstrated ability to influence and work closely with team at all levels within the organization* Sensitivity to the business practices, rules and regulations, effective business tactics, and cultural norms of the environment* Excellent communication and interpersonal skills in dealing with internal staff and business partners* Upbeat and positive attitude, commitment to winning results* Self-motivation and deadline-driven focus* Ability to maintain confidentiality and professionalismEach of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.It is Company policy to comply with Federal and State Equal Employment Laws.
Director of Marketing, eCommerceChantilly, Virginia
Company: International Market Centers
Published on Friday 26th of February 2021