At Country Meadows our Director of Sales Marketing's (Sales Admissions) primary job duty is to successfully lead the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and advance them through the sales process. This position is the central point of contact for all prospective residents. You will also develop and maintain productive internal and external marketing strategies, maintain established occupancy levels and manage the admission/administrative documentation assessment process.
*Full Time, 9am-5pm; includes every 4th weekend and holiday*
Company Benefits: Recently increased compensation rates Bonus eligible Leadership and training opportunities Benefits package 401k matching program
Director of Sales Marketing (Sales Admissions) Responsibilities: Cultivate resident and family relationships to generate leads, conduct facility tours, visits virtually and in person, qualify financially and physically eligible candidates, and assess candidate level of care needs and work towards commitment by every qualified candidate and documents in the CRM. Follow-up with prospective residents and family members to encourage a commitment to Country Meadows. Works cooperatively with peers on marketing team to present to the public a professional and seamless marketing image. Foster a positive image of Country Meadows in our community. Form alliances with key community referral sources and organizations who have influential relationships with the geriatric population and generates leads and move-ins from targeted referral sources Develop and cultivate relationships with religious, healthcare, skilled-care, business to business and other professionals, service clubs, support groups, funeral homes, retired professional associations and financial entities. Creates and implements a marketing plan and strategy to present strategic alternatives in the competitive landscape. Reviews and facilitates the admissions/move-in process with the candidate and/or family.
Director of Sales Marketing (Sales Admissions) Requirements: Prior experience in Marketing to Seniors, Sales, Senior Housing, Long-term Care Insurance, Hospitality or an appropriate healthcare/personal care background preferred. College degree in Marketing or Human Services field preferred. Certification / license in assisted living/personal care a plus. Proven track record of large financial commitment/transactions relating to marketing and sales. Customer relationship management (software) experience. Outgoing personality, superior communication skills and strong customer service orientation. Must be dependable, punctual, self-motivated, take initiative, multitask, and able to work without constant supervision. Resilient with a marketing/customer service related focus. Knowledge of the physiology and psychology of the older person, as well as those exhibiting signs of dementia. Demonstrated telephone, email and prospecting marketing skills. Adaptable, flexible and focused to meet the needs of prospective residents and their families. Respects older persons and enjoys interacting with seniors.