Graphic Designer, Apparel

Buffalo, New York, us
Company: New Era Cap
Category: Arts, Design, Entertainment, Sports, and Media Occupations
Published on 2021-06-25 10:03:15

The role of the Graphic Designer of Apparel is a creative artist that designs and and develops innovative, on-trend graphic designs specific to the Apparel category. This role will support product design needs which align with product direction from Design Management. 


  • Design relevant, on-trend products and graphic designs for seasonal lines and account specific needs 
  • Collaborate with Product Development and Sourcing Teams to make strategic decisions to develop products utilizing standardized colors, embellishments, techniques and silhouettes
  • Understand market trends and designs product which is trend appropriate
  • Create league/team approvals for conceptual designs
  • Create seasonal logo instruction templates for designing team/league logos
  • Participate in custom design sessions with key retail accounts
  • Clearly communicate project updates with Design Management focusing on timelines and deadlines
  • Manage seasonal calendars to meet or exceed timelines associated with each season
  • Work closely with Design Management to support special projects
  • Effectively design and process account custom artwork requests
  • Regularly analyze custom artwork request trends and be able to leverage this information for product line offerings
  • Effectively communicate with sales reps on custom artwork needs
  • Review prototype samples against tech packs for accuracy
  • Assist Design Team in prototype tech pack builds for account custom design sessions
  • Keeps all sensitive matters confidential 
  • Other duties as assigned
  • Knowledge, Skills and Abilities 

  • Proficient in understanding limitations to the screenprinting and embroidery process
  • Demonstrates a strong graphic ability in custom logo and wordmark design; can provide a portfolio of creative work demonstrating this
  • Demonstrates a basic knowledge of professional sports leagues and teams
  • Experience in a Mac environment with proficiency in Adobe Illustrator, Adobe Photoshop and working knowledge of Microsoft Office and Excel
  • Demonstrates excellent organizational skills and attention to detail 
  • Proficient in managing multiple design projects on a daily basis while meeting established deadlines
  • Communication and interpersonal skills with the ability to work as a team player
  • Positive attitude and able to work in a fast paced environment
  • Actively participate in design critiques
  • Strong ability to problem solve and identify creative solutions
  • Aware of contemporary culture, sports, lifestyle, art and music
  • Education and Experience

  • Degree in Graphic Design, Fashion Design or Communication Arts required 
  • Minimum of 3-5 years experience in a graphic/product design environment
  • Minimum of 3-5 years experience in a soft goods screenprinting/embroidery environment
  • Travel

  • 0-5% Domestic and/or International
  • New Era Cap Co., Inc. is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

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