5 Good Reasons to Pursue Career in Digital Marketing

Use of a smartphone is prevalent among people. 50% of the world’s population now uses a smartphone, and there are approximately 2.80 billion social media users in the world.

Digital marketing is the type of marketing in which we market our products digitally over social or by using the Internet, mobile devices, search engines, and other channels to reach customers or consumers.

Digital Marketing covers a lot of highly in demand and paying skills which means there is a large variety of options to choose from for your career.

Digital Marketing covers:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • PPC (Pay Per Click advertising)
  • Affiliate Marketing
  • Mobile marketing
  • CRM (Consumer Relationship Management)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy
  • Web development
  • Web design
  • Video/audio production

Research has shown that almost 87 per cent of the brands take advantage of digital media and 38% of these companies allocate practically 1/3rd of their total budget to digital marketing.

As per the world is evolving there is a rapid increase in the demand of digital marketing skills and with the job market booming, there is only going to be an increasing gap in the supply and demand.

In this article, we are going to share five good reasons to choose digital marketing as a career.

One of the Most Demanding Skill

Not only today but also in the upcoming years million new digital jobs are coming, and there are not enough people with digital marketing career to fill them.

Marketers have a strong belief that digital campaigns guarantee increased conversion rate. Based on the vast spread of digital marketing in the world, there is a massive demand for digital marketers and acquiring digital marketing skills will benefit you a lot.

Numerous Career Options

We mentioned a lot of skills and fields covered under digital marketing which means there is a large number of career option in this field. You can go for SEO (Search engine optimization), SMM (social media marketing), Affiliate Marketing, Copywriter, Advertising, E-commerce and many other high paying fields. It’s all up to you which skill you choose or in which skill you have proper command.


Highly Paid Field

If you were looking for a job where you can get paid more than your peers, then you have finally found it. As we have talked about the increasing demand for digital marketing, working in a fruitful industry ensures you an excellent salary. The average salary for a freelance digital marketer in the US is $66,206 per year.

No Specific Academic Background needed

Your academic background holds little importance while pursuing a career in digital marketing. What matters here is your passion for the job, your hard work, your skills, your ability to think out of the box.

Start Your Own Business

Being a digital marketer, you can start your own business by creating a website, apply your marketing strategies and sell your products, or you can also promote your existing business.